The real estate is small, but images must be big. For mobile users, easy access to products and services depends on easy viewing and easy touch. The bigger and sharper the images the better. Mobile use is a driving force in the retail purchase process, and we design mobile first—for the smaller device and adjust upward for larger screens.
We leverage JQuery, PhoneGap and Sencha to develop a rich HTML5 mobile experience for users. These frameworks allow us to exploit the functionality built into newer smartphones and tablets. A lot of product/service research and comparison shopping takes place on mobile, and users need freedom to search and explore. This is important to the buying process. Front-end organization also matters. To ensure easy user access, we put the search bar right under page branding in visual hierarchy to get users what and where they want quickly.
We also take full advantage of the ExtJS5 framework enabling us to build mobile applications for the Android and iOS platforms. We leverage native applications like ExtJS5 plus JQuery, PhoneGap, Sencha and Bootstrap to extend the functionality of your mobile app by integrating device-specific customizations that optimize each device’s unique capabilities. Mobile is dominating retail growth. The ability to extend and adapt functionality will help you get long-term mileage out of your mobile eCommerce investment.
Once customers decide to give you their money, your job is to speed them through checkout and eliminate pauses that might give them time to rethink. We develop simplified forms for checkout and integrate auto-fill browser capabilities to limit the number of clicks necessary to complete the checkout process. Forcing them to navigate to an outside pay service can lead to cart abandonment. We use third party integration tools to include several payment gateways and credit card options on the checkout page to keep users on your site.