We know Penguin, Panda, and Hummingbird, but we’re not trying to beat Google’s organic search algorithms. Forget link wheels, content networks and content spinning. Our SEO relies on the best practices that make product pages rank-worthy. We want your brand to earn authority status on search engines and your website to gain search engine and consumer trust.
SEO is not static. You must continuously test and present with two versions of the same website pages to see which attracts more customers. We leverage GoogleAnalytics and bingAds. These give you the tools to test and analyze your site pages to see what needs improvement. We also implement iContact. iContact supports email marketing campaigns. Imbedded dashboards provide actionable information to help you evaluate the success of your email marketing campaigns.
We integrate SEO into the links on your website. Quality social media is engaging, entertaining and fresh. It creates a “share factor” that fosters SEO endeavors. Consumer product reviews are also an important part of the social media information exchange. More than 50% of buyers are looking to see reviews of products before purchasing. It’s easier for review pages to reach the top of search results than it is for content pages that are strictly selling product.
We encourage clients to use a complementary approach to search, using both paid search (SEM) and organic search (SEO) marketing campaigns. Each campaign relies on different strategies. SEM uses the search engines to advertise your business website to Internet customers. SEM sends more targeted traffic to your website. You pay per click (PPC) for that exposure. SEO supports your website being naturally accessible to a search engine when consumers do a search. To conduct business on the Internet you need to be visible in both organic and advertised links and need both SEO and SEM. DotcomWeavers offers both services.