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GOOGLE ALGORITHMS | TURN ON TRACKING | SEARCH AND SOCIAL: HAND-IN-HAND |SEO & SEM: A DUO

SEO & SEM

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SEO & SEM

Building a website without search engine optimization (SEO) is like planning a road trip without plotting your course. Let our expert SEO team get you noticed, and keep you ranking high all the way to conversions.
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ART AND SCIENCE

Design and architecture work in tandem. We bake SEO into design/development to build the structure that keeps pages/URLs from falling out of sync.

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ALWAY TESTING

We incorporate the right tools to test and compare pages continuously to see what works best.

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KEYWORDS IMPORTANT

Photos pop, but without content your SEO may fall short. Our search-friendly URLs employ keywords that guide users and provide information.

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INTERNAL LINKING

Internal linking helps rankings. We leverage internal link architecture and place breadcrumbs on all pages to keep navigation intuitive and smooth.

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GO SOCIAL

Consumer reviews fuel SEO. We build deep links to power up product category pages, enliven your website and drive sales.

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RANK CORRECTLY

Products that vary in color and size sell better if ranked for the right keywords. We manage overlaps to avoid duplication or confusion.

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GOOGLE ALGORITHMS

We know Penguin, Panda, and Hummingbird, but we’re not trying to beat Google’s organic search algorithms. Forget link wheels, content networks and content spinning. Our SEO relies on the best practices that make product pages rank-worthy. We want your brand to earn authority status on search engines and your website to gain search engine and consumer trust.

TURN ON TRACKING

SEO is not static. You must continuously test and present with two versions of the same website pages to see which attracts more customers. We leverage GoogleAnalytics and bingAds. These give you the tools to test and analyze your site pages to see what needs improvement. We also implement iContact. iContact supports email marketing campaigns. Imbedded dashboards provide actionable information to help you evaluate the success of your email marketing campaigns.

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SEARCH AND SOCIAL: HAND-IN-HAND

We integrate SEO into the links on your website. Quality social media is engaging, entertaining and fresh. It creates a “share factor” that fosters SEO endeavors. Consumer product reviews are also an important part of the social media information exchange. More than 50% of buyers are looking to see reviews of products before purchasing. It’s easier for review pages to reach the top of search results than it is for content pages that are strictly selling product.

SEO (SEARCH ENGINE OPTIMIZATION) AND SEM (SEARCH ENGING MARKETING): A DUO

We encourage clients to use a complementary approach to search, using both paid search (SEM) and organic search (SEO) marketing campaigns. Each campaign relies on different strategies. SEM uses the search engines to advertise your business website to Internet customers. SEM sends more targeted traffic to your website. You pay per click (PPC) for that exposure. SEO supports your website being naturally accessible to a search engine when consumers do a search. To conduct business on the Internet you need to be visible in both organic and advertised links and need both SEO and SEM. DotcomWeavers offers both services.

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