Our great design and efficient interface make for a seamlessly simple user experience from site access through POS.
Display your wares to perfection from desktop to mobile every time with our responsive solutions.
From look and feel to simple navigation, we help convert browsers into buyers who come back for more.
We help you get your customers to product offerings QUICKLY which makes for happy, repeat shoppers.
Our integrated encryption, automatic tax calculation and easy fulfillment systems build trust, and you ring up sale after sale.
Our content management allows you to add, market and manage content to stay ahead of the curve.
ONLINE STOREFRONTS TO ENGAGE AND DELIGHT YOUR CUSTOMERS
You’re a savvy online retailer. Your goal: to meet the needs of your customer. Creating a user experience that makes consumer lives easier is the key to converting them from casual browsers to loyal customers. It is also the key to seeing your business grow. We dig deep to understand the needs of your customers. Then spanning architecture, functionality and navigation, we hit all the touch points that make for a meaningful user experience—one that will foster your connection with your customer and result in the success of your online store.
A well-developed product catalog is important to the success of your business. Our custom catalogs are flexible enough to accommodate multilevel product categories, customizable product layouts and the option to add new products as your business grows. We can also implement a tier-based pricing function, which increases your agility to incentivize your best customers to buy from you again.
THIRD PARTY SHOPPING CART INTEGRATIONS
We integrate your shopping cart with many third party applications to automate your shipping rates and compute sales tax to speed your customers through checkout. What’s more, email links to abandoned shopping carts help you recover lost sales.
We integrate best-in-breed warehouse management systems like MAS 200, Microsoft Nav, StoneEdge and Quickbooks to improve your finance management, automated order fulfillment and customer service and incorporate stovepipe systems that help you satisfy diverse customer demands.
Our sites include multiple payment gateways like Paypal, Google Wallet, Authorize.net, First data, BrainTree and Stripe; plus, encrypted credit card and order data capabilities keep your customers’ personal information safe.
Responsive web design allows you to prominently display important information page-by-page, regardless of space. You’ll always clearly communicate your brand value.
With responsive website design, the simplicity of minimal decoration for content and functionality makes it easy for users to “get around” your site.
RESPONSIVE DESIGN HELPS YOU FUTURE PROOF YOUR BUSINESS GROWTH
The need for user convenience makes usage of multi-screens a way of life. Responsive website design accommodates user behavior today and anticipates the device delivery innovations that will impact consumer behavior in the future. Consolidating all your content into one site, responsive website design delivers seam less interaction and a flawless user experience device-to-device. We’ll leverage our responsive design expertise and help you engage your customers with fluid design, flexible images and overall simplicity. Reach your customers on multiple touch points to increase your conversions and grow your business today, tomorrow and in the years to come.
BE CONSISTENT. SAVE TIME.
Responsive web design is reliant on Cascading Style Sheets, more commonly known as CSS, a form of website communication that governs features like fonts, layouts, spacing and colors. CSS takes the content you already have and makes it more attractive; what’s more, it also ensures consistent styling on web pages throughout your site. And, it saves time, Make a change once; it appears on every page. Encounter a glitch. With responsive design, one fix repairs all your user access systems. That’s crisis management at its best.
FASTER AND EASIER FRONT-END DEVELOPMENT
We leverage Bootstrap, an increasingly popular, flexible open-source framework, to create your site. Front-end design and site execution is made easy with Bootstrap. Your users will have an enjoyable experience. You’ll have the benefit of continuous metric capabilities to see whether it’s the prominent display of compelling content or a call-to-action that’s center stage in turning browsers to buyers when they’re on your responsive website.
ACCOMMODATE USERS ANYTIME ANYWHERE
Responsive website design offers your users a seamless experience regardless of device. They can browse, transact or grab information on-the-run. Layouts shift seamlessly device to device. And, because devices dictate behaviors, users can swipe, hover or touch. With responsive website design, we vary navigation by device. What’s more, on small screens, we make sure touch regions are big enough for easy clicking.
SIMPLIFIED USER EXPERIENCE AND NAVIGATION
Design constraints created by the use of smaller screens have led developers and designers to find common ground in developing for all devices. This means design, images, content presentation and functionality have been simplified for multiple device use. This simplicity helps with navigation and interactivity allowing for customers to experience your site more efficiently and quickly. The payoff: more conversions for you.
Our rich custom features will help your site’s visitors see things in a simple but visually rich way.
Our sites feature prominent, logical and multiple ways to navigate, allowing users to grab information intuitively and quickly.
Our best-of-breed dashboards allow a full-site view and are one click away from actionable tasks.
Copy. Photos. Audio. Video. Our multimedia functionality offers variety to delight and engage.
Website visitors care about speed. Our quality coding ensures fast page load time which translates into more dollars to your bottom line.
Our tracking features enable you to measure and tweak continuously without downtime.
WEBSITES THAT GET THE JOB DONE
To buy, subscribe and interact. When it comes to attracting customers, your website has a job to do. At first glance, a visually appealing site will attract consumers, but if your site doesn’t work fluidly, you won’t be able to keep them there—much less have them return. We listen to your goals, then combine best-of- breed platforms, open-source development and customized solutions to build a website that does just what you need it to do.
DASHBOARDS AT A GLANCE
Monitor everything. A comprehensive dashboard helps you gauge your key performance indicators to determine how well you’re meeting your operational and strategic goals. Pull data from Salesforce or Google or securely display data from your company’s databases using custom widgets or Push API. We can help you connect every detail of your business, and we’ll help you do it in realtime.
ROBUST REALTIME FUNCTIONALITY THROUGH CENTRAL INTERFACE
We know time is money and that good time management will help you do your job more efficiently. Our websites are developed to accommodate a central interface from leading industry providers CRMSugar, Salesforce and FileMaker to keep you up-to-date with your projects and colleagues and integrate your business apps seamlessly with customer data. Sticky notes are out and replaced with workflow. This is business process management at its best—which means less stress for you and more satisfaction for your customer.
We leverage various third-party integration tools (eg. Salesforce and QuickBooks) that work behind the scenes to help you gauge the effectiveness of your entire website as well as the effectiveness of its individual pages. Evaluate the popularity of different pages, how long visitors stay on the website or a page and even the path with which they navigate. This iterative ability keeps your website fresh and allows you to continuously improve it.
PAGE PERFORMANCE SPEED
The speed of your website can definitely affect your sales. Experts say that almost half of web users expect a site to load in two seconds or less. In fact, they abandon a website that won’t load in three seconds and won’t return to the site to buy again. Even worse, they spread the bad word to friends. We code carefully and with quality to provide the fast load time you need. We also leverage Google Analytics to help you get on top of page speed, even across different browsers. The result: Our custom development will save you important seconds and prevent sales from going down the drain.
Our integrated web apps belie the coordinated activity of many internal systems, making transactions one-step for your customer.
Our integration tools ensure web apps function fluidly. Less than three-second load time means customers get what and where they want quickly.
We leverage on-demand cloud resources that give our clients control over their data to ensure security of financial information.
Best-of-breed cloud-based platforms enable data storage that feeds updated information to all relevant business transactional functions.
Our use of service-oriented architecture ensures your business can exchange information with any other business without changing your system.
Our best-of-breed solutions give you instant access to all customer transaction data. You’ll experience productive customer marketing and interaction.
CONNECTING COMPANIES, COMPUTER SYSTEMS AND CUSTOMERS FOR BUSINESS SUCCESS
Understanding the financial and operational objectives for your online business is important to building a successful web application for your business. We apply our extensive knowledge in web service standards of UDDI, SOAP, XML and WSDL to your existing databases and web-based systems to map out the most efficient processes to achieve your business goals. This will provide you with a firm foundation for current and future integrations with your customers, suppliers, other third parties and their computer systems and ensure the continued competitiveness of your business.
We leverage SugarCRM and Salesforce to bring the cloud to the customized solutions we provide to your employees and your customers. This enables you to archive all customer transactions and have that data at your fingertips. You’ll be able to develop social profiles and the actionable insights that facilitate targeted marketing campaigns and fulfill the needs of your customers.
SEAMLESS INTEGRATION OF BUSINESS APPLICATIONS
When a customer places a new order for a product or a service as many, as five or six internal and external services may be required, but the customer experiences a single transaction. The base of our custom development relies on the latest service apps that efficiently allow departments and companies to easily exchange information to facilitate seamless transactions for customers.
REDUCED PAGE LOAD TIME TO INCREASE CONVERSIONS
We leverage integrated service applications to help customize your website development. This facilitates faster page loads and a natural flow on the user’s path to a desired objective. Be it a product purchase, subscription service, or gleaning information, page-load speed can make the difference between website abandonment or the website stickiness that enables intuitive cross-channel experiences and ramped up conversions.
DASHBOARDS THAT GET IT DONE
We leverage tools that will help you boost your revenue. Best-of-breed applications like CRMSugar, Salesforce and CodeIgniter come equipped with dashboards that consolidate important in-house and customer information in one-place. Your employees can manage their workflow more efficiently and interact more effectively with customers, improving business and transactional process—and your bottom line.
Design and architecture work in tandem. We bake SEO into design/development to build the structure that keeps pages/URLs from falling out of sync.
Photos pop, but without content your SEO may fall short. Our search-friendly URLs employ keywords that guide users and provide information.
Internal linking helps rankings. We leverage internal link architecture and place breadcrumbs on all pages to keep navigation intuitive and smooth.
Consumer reviews fuel SEO. We build deep links to power up product category pages, enliven your website and drive sales.
Products that vary in color and size sell better if ranked for the right keywords. We manage overlaps to avoid duplication or confusion.
We incorporate the right tools to test and compare pages continuously to see what works best.
SEO STRUCTURE CAN MAKE OR BREAK YOUR ECOMMERCE BUSINESS. BUILD IT RIGHT AND CUSTOMERS WILL COME
Done right, organic search will quite naturally propel you to the top of a search result page. The goal: to be among the top three results. High ranking is crucial for driving traffic to your site. And, it’s the first step in a continuum that requires strong internal linking and the integration of social media to keep users on and returning to your website. Our knowledge of SEO and our experience in building eCommerce websites position us to help you get the rankings you want, the customers you’re after and the conversions you need to drive the success of your business.
We know Penguin, Panda, and Hummingbird, but we’re not trying to beat Google’s organic search algorithms. Forget link wheels, content networks and content spinning. Our SEO relies on the best practices that make product pages rank-worthy. We want your brand to earn authority status on search engines and your website to gain search engine and consumer trust.
TURN ON TRACKING
SEO is not static. You must continuously test and present with two versions of the same website pages to see which attracts more customers. We leverage GoogleAnalytics and bingAds. These give you the tools to test and analyze your site pages to see what needs improvement. We also implement iContact. iContact supports email marketing campaigns. Imbedded dashboards provide actionable information to help you evaluate the success of your email marketing campaigns.
SEARCH AND SOCIAL: HAND-IN-HAND
We integrate SEO into the links on your website. Quality social media is engaging, entertaining and fresh. It creates a “share factor” that fosters SEO endeavors. Consumer product reviews are also an important part of the social media information exchange. More than 50% of buyers are looking to see reviews of products before purchasing. It’s easier for review pages to reach the top of search results than it is for content pages that are strictly selling product.
SEO (SEARCH ENGINE OPTIMIZATION) AND SEM (SEARCH ENGING MARKETING): A DUO
We encourage clients to use a complementary approach to search, using both paid search (SEM) and organic search (SEO) marketing campaigns. Each campaign relies on different strategies. SEM uses the search engines to advertise your business website to Internet customers. SEM sends more targeted traffic to your website. You pay per click (PPC) for that exposure. SEO supports your website being naturally accessible to a search engine when consumers do a search. To conduct business on the Internet you need to be visible in both organic and advertised links and need both SEO and SEM. DotcomWeavers offers both services.
We’ll build an app that’s best for you: bottom-up and optimized for mobile or adaptive to adjust to your users’ many devices.
With mobile applications, we provide just enough detail to keep navigation easy. Gone are unnecessary graphical elements that slow down viewing.
Galleries. Pictures. Action buttons. For a no-hassle user experience and seamless browsing, we know that BIG is the operative word.
With mobile applications, touch is the road to information. We build to let users tap liberally and be free to compare and explore.
Development must adapt to where the user is in the decision process. At checkout, we limit clicks.
MOBILE APPLICATIONS: THE SHINY NEW TOOL IN YOUR MARKETING TOOL BOX
Your shoppers’ personal mobile device is crucial to their shopping experience. People are using devices sequentially, and the time users spend on their smartphones is all part of the buying process. Don’t spend your time obsessing that conversions happen only at desktop and tablet. Our expertise using leading mobile web frameworks and our knowledge of iOS and Android platforms enable us to tiptoe your users along the path to purchase, whether they buy by mobile or later when they’re sitting on the couch at home.
The real estate is small, but images must be big. For mobile users, easy access to products and services depends on easy viewing and easy touch. The bigger and sharper the images the better. Mobile use is a driving force in the retail purchase process, and we design mobile first—for the smaller device and adjust upward for larger screens.
GRID DESIGN GEARED TOWARD FLOW
We leverage JQuery, PhoneGap and Sencha to develop a rich HTML5 mobile experience for users. These frameworks allow us to exploit the functionality built into newer smartphones and tablets. A lot of product/service research and comparison shopping takes place on mobile, and users need freedom to search and explore. This is important to the buying process. Front-end organization also matters. To ensure easy user access, we put the search bar right under page branding in visual hierarchy to get users what and where they want quickly.
EYE TO THE FUTURE
We also take full advantage of the ExtJS5 framework enabling us to build mobile applications for the Android and iOS platforms. We leverage native applications like ExtJS5 plus JQuery, PhoneGap, Sencha and Bootstrap to extend the functionality of your mobile app by integrating device-specific customizations that optimize each device’s unique capabilities. Mobile is dominating retail growth. The ability to extend and adapt functionality will help you get long-term mileage out of your mobile eCommerce investment.
CHECKOUT: MAKES OR BREAKS THE BUYING PROCESS
Once customers decide to give you their money, your job is to speed them through checkout and eliminate pauses that might give them time to rethink. We develop simplified forms for checkout and integrate auto-fill browser capabilities to limit the number of clicks necessary to complete the checkout process. Forcing them to navigate to an outside pay service can lead to cart abandonment. We use third party integration tools to include several payment gateways and credit card options on the checkout page to keep users on your site.