What functions and features will your website have? What kind of content do you want to put out there? What are your overall marketing goals?
Think you know your customers well? We’ll investigate this further so we can identify what kind of content interests your customers, their demographic data and what kind of information keeps them engaged.
We can’t set and measure goals if we don’t know where you started. We’ll audit your current website, SEO and marketing efforts and set benchmarks based on where you want to go.
Do you know how you stack up against your competition? You should. We’ll research their websites to see what content is resonating with their audience, how effective their keywords are and what they are doing online. Then, we will design a website that will give you an edge with design, usability and SEO.
First we’ll map out all of the pages for the website so that we can start developing the content. The sitemap is the basic structure of the navigation, and is extremely helpful in the next steps of the process.
The style tile is a brand guideline for your website. In this stage, we map out the fonts and colors we will use, and provide examples of how they will be used. Common items that are show in this stage are headline and paragraph font styles, colors and size, navigation styles and the style of images that may be used.
The wireframe is the blueprints for your website. We put the structural ideas into a design so that you understand the positioning of major items and the flow from page to page.
There are so many variations of computer operating systems, browsers, devices, resolutions and personalized settings, you will always find a view that looks a little off. We have a team of third-party testers from all walks of life that use the site with the intention of finding something wrong.
When launching a new website or redesigning a current website, we want to map URL’s to keep or improve SEO. We also install tracking programs such as Google Analytics and submit your sitemap to the major search engines.
Once the website is designed and launched, then what? We are here to assist with all website maintenance and website marketing efforts thought our monthly retained services programs or flat-rate blocks of time. A successful web design project is a successful website that helps build your business.